Android Developers – Developing a Cutting-Edge Android OS and Applications

Are you aware of the latest mobile phone developments? Technology evolves tremendously and you should chase every progress of it in order not to be left behind. The trend of technology innovations is moving too fast. That is why some people cannot be able to catch up with the latest updates about the best and newest products of technology. Whether we like it or not, we cannot stop or control the rapid pace of every development in technological applications and products. Today, we are living in the modern era and we need to embrace and adapt what technology has brought for us. The fastest development of technology is found in the advancement of mobile phones. Every year or even every 3 months, there are new models of phones released in the market. Currently, the latest mobile phones are smart phones and android phones. Smart phones and android developers are both determined to develop more enhancements most especially in the operating systems and software applications. However, android phones have more features and a stronger platform foundation. These are the factors that make the android phones turn out to be better than smart phones.

Android developers have developed an extensive and a cutting-edge application development. The objective of the development for the android operating system and applications is to provide users with a handy operational phone. There are so many dynamic features that can be used freely by the android users. Like the application framework that enables you to customise, change and reuse its components. The open development platform of android phones is providing the users with rich useful features. It is built with an open source operating system that is why you can possibly download or install any android or other apps because it can be recognised by the android’s OS and platform. The richness with the innovative applications in the android phones is worth the price. Most people prefer to buy mobile phones that can access almost all applications. Android phones are the most reliable mobile phone that can provide users’ demand. In fact, other phone manufacturers want to take advantage of android’s rapid and astounding development. Their objective is to make a good partnership with the android manufacturer because they know that they can’t compete with it in the market. Android phones’ acquisition creates remarkable impressions to the consumers and phone marketers as well.

Software application developers successfully provided solution to the compatibility issues to other mobile phones and in synchronizing apps mainly in gaming. There are three android operating systems that have been created magnificently by the professional developers. These are the Froyo, Gingerbread and ICS (Ice Cream Sandwich). These improve the interface of android phones to make it more advanced.

Small Business Owners: Utilizing Technology to Improve Profits

If you really want to become more profitable and improve operations in your company, you have to shift your focus from the following limiting thoughts about technology.

  1. If I buy the latest production software we will be in good shape
  2. We don’t do that here
  3. We are unique, we don’t have competition that use technology to help them generate profits
  4. The plan is in my head, people will steal it off the computer
  5. All I need is more sales to make more profits

You’ve got to get the right mindset by eliminating restricting thoughts, and then you’ll be ready to improve people, processes and profitability.

Do you ever wonder how a company can start out with just one idea, a passion and a vision, then 10 to 20 years later have thousands of employees and millions in sales?

  1. What did these companies do to become so successful
  2. Are the owners smarter than you?
  3. Do they work harder than you?
  4. Did they have better equipment or people than you?

No. But they do use better technology tools to drive operation (the people and the process). Operations represent about 60% or 80% of all your overhead costs but they’re the least understood by US businesses.

For decades, the Japanese have focused on operations that have driven innovation and a culture of continuous improvement. In the right small business owner hands, operations and technology can be a competitive weapon.

Now, ask yourself how can your small company— with just a handful of employees and limited resources — turn operations and technology applications into a powerful weapon to beat competition and learn to grow and thrive!

Why invest in technology / What are the benefits

The bottom line is, if you’re suffering from tight cash flow, exhausted lines of credit and top-line growth, then you have weak operations and have underutilized the technology applications onsite or off-the-shelf that can help you.

First step to rapid profit improvement is to start by questioning your employees. They usually know where costly blocks and bottlenecks are hidden.

Technology can store employee survey results that help you to plan profitability.

Employee Questionnaire(sample)

  1. Are your interests and ambitions being challenged
  2. Does each department in this company have measurable standard designed to increase profitability? Does each area have documentation of process flows and procedures of how it should work?
  3. Does everyone in this company share the goal of improving the company profits? Does the CEO hold town hall meetings about ‘planned profits’?
  4. Are you regularly told when you do good work?
  5. Do you get the help you need to do a good job?
  6. As an employee, do you feel you can trust your direct supervisor/manager?
  7. Are owner/managers open and honest with employees?
  8. Does the company provide you with continual training in areas that will make you a better employee? Has it trained you on how to cut operating expenses or increase revenue to improve profits in your area?
  9. Are your responsibilities generally explained, well planned and organized?
  10. Is poor performance tolerated by management? i.e., worker performance, operations bottlenecks and customer relations.

The following are other ways business productivity software drives business processes more efficiently to gain optimal results:

Create an open and communicative environment.

By storing appraisal information within a formal database, managers can more easily communicate business strategy and create measurable goals for their employees that will support overall company objectives. In allowing employees to see the whole picture and understand better how individual goals fit into the company’s business objectives. This can create a energized and engaged employees, thereby raising the business productivity of the company.

Motivate your employees using technology.

Based upon the information gathered in an online performance evaluation, managers can compare current skills with those required for advancement or other recognition or reward opportunities that present themselves as the manager tracks progress on employee goals throughout the year. You may also find you need to redirect employees to different departments if you feel their business productivity could increase elsewhere. If there are impediments to better performance, the company should review why it is happening and try to eliminate these through better allocation of resources or additional training.

Monitor business productivity and employee progress on goals.

Business productivity software solutions enable managers to more easily track progress during every phase of goal completion and offer immediate reinforcement or coaching to keep performance and deadlines on track in daily operations, and utilize performance measurements for strategic planning.

Electronic Commerce

There are many business applications related to e-commerce, from setting up your online storefront to managing your supply chain to marketing your products and services. These technologies fall into three main categories:

Business to Business(B2B)

  • Purchasing indirect supplies
  • Look for catalogue-based websites offered by suppliers for corporate purchases, similar to business-to-customer websites, for purchasing indirect supplies such as office furniture, pens, paper, and general office equipment.
  • Leveraging your existing Web presence
  • Improve your existing business-to-customer e-commerce website. Greater sophistication can be added into your online store to target your business clientele.

Business to Customer(B2C)

The global reach of the Internet has allowed many businesses to sell their products and services online, both at home and abroad. An electronic storefront is a website with many pre-built e-commerce components like electronic shopping carts and secure payment gateways that you can use to set up an online store.

Internet Marketing

Everything you do to promote your business online is Internet marketing. For example, Internet marketing strategies include (but are not limited to) website design and content, search engine optimization, directory submissions, reciprocal linking strategies, online advertising, and email marketing.

How to Implement Technology to increase profits

IT implementation can be a valuable tool for increasing workplace productivity, but without a careful selection of the right technologies for your specific industry and comprehensive employee training, it can also serve to reduce productivity, profitability and employee satisfaction. The return on investment will depend on whether the technologies implemented are right for a given business’ needs and how prepared employees are to use them.

Step 1

Brainstorm a list of business process improvements you may be able to realize from a technological implementation. Your list should include three categories: improvements that you know to be possible, and which are core requirements for your expense; a wish list of things you would like to have, but which may be future development efforts; and a list of things which would transform the way you do business, but which may not be possible. These three targets provide you with a present-day implementation goal, as well as a future development target–and it may be that your transformational goals could be far easier to reach than you expect.

Step 2

Determine whether you intend to develop these technologies using in-house resources, or through outside consultancies. Nearly every major workflow technology requires extensive customization, implementation procedures and training. Small businesses can sometimes get by cheaply using staff members technologically proficient–but mistakes made at the beginning of the process can ramp up costs later on when you turn to professional outside support.

Step 3

Avoid specifying particular technologies if you do not have the technical expertise to evaluate them properly. The purpose of the managerial process at this stage is to define goals and budgetary constraints; non-technical managers who wed themselves to specific technologies too early can miss out on substantial cost savings, and choose a technology not the best suited for the work.

Step 4

Circulate your request for proposals among outside consultants and implementors, or establish an internal process for doing the same among your staff if you are keeping the work in-house. Major technological implementations will not succeed if they are added to the existing workload of an employee. Proper technological implementations can be more than a full-time job in and of themselves. Staff members shifted to technology implementation should have their existing duties moved to other staff resources.

Step 5

Negotiate a time frame, budget and implementation benchmarks with your external or internal staff resources. If you are working with an outside consultant, your contract should include protections against running over budget and over schedule. Likewise, the consultant will protect his own firm by setting specific terms of the work to be completed, and charging you extra if you change them over the course of the contract.

Step 6

Develop an implementation timetable, including the following steps: test deployment to review the work; training, if necessary; a transition phase from the current workflow to the new technology; and production deployment of the completed technology. This last phase is typically followed by an iterative process, in which improvements to the technology are collected from the staff who have direct experience working with it. When budget and time allow for it, apply a new cycle of upgrades to your technology to ensure that you are getting the most out of it.

Technology Enhances Wine, Spirits and Beer Labels

What’s the purpose of a wine label; or for that matter a label on spirits and beer? Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is accomplished, the label space remaining may be used for branding and marketing copy. The fact is, there is very little space on bottle labels to get creative with messages. Now technology is helping solve the limited space on labels by way of RFID (radio frequency identification/ID) technology. Tap a smartphone on a NFC (Near Field Communications) tag embedded on a bottle and see what comes up on your smartphone; assuming there is currently a tag on the label.

Depending on a winery’s budget and the number of smartphones enabled with RFID tag readers (newer smartphones have built-in reader capability), wine, beer and spirits producers can communicate directly with the consumer while they are standing in front of the bottle or can. These electronic tags can impart information in any format. The information can be audio, a message or automatically opening a website page; the choice is up to the winery or craft beverage company. The most economical tag option is to use NFC tags embedded in a label or a very thin flexible film adhered to a bottle.

This NFC technology has different names such as Smart Labels, Tags, and OpenSense Tags; the moniker I use is “Tap Tags”. Smart Labels (originated in the consumer products industry) are starting to appear on food, personal care and pharma items. Although extremely limited, spirits, beer and wine are recent joiners. In fact, companies using smart label tags are not just the big players in the food and personal care space but are also used by small start-ups. Basically, tags are a means for producers of products to give the consumer more information than is possible to print on a label. But, the benefits of such tags aren’t just in dispensing more information, it is also about branding, loyalty, increased sales, etc.

QR codes have been around for decades. They can do some of the operations a NFC tag can perform but are limited. More on QR code versus NFC follows.

Twenty years ago, I was involved with a gentleman who is an expert integrator of RFID (radio frequency identification/ID) tag technologies for casinos. His patented technology is used today in allowing casinos to authenticate and track their gaming chips within a casino. Ken Smith, writing for Blackjackinfo.com on November 5, 2012 reported that Wynn/Encore Casino’s in Las Vegas starting using chips embedded with RFID tags in 2005. Point being: the level of sophistication offered by “tag” technologies allow companies to communicate with consumers, even before they buy the product.

Decades ago barcodes started allowing companies the means to track inventory, monitor parts and adjust pricing instantly. Then RFID tags came along which expanded the capabilities of product monitoring passively and actively; reading and writing information to a RFID tag. Depending on the capabilities of an RFID tag, information can not only be read from a tag, but that tag can also be written to; adding more/different/updated information on the tag. We don’t want to forget the QR (Quick Response Code) that most smart phones can read optically and provide an on-screen response via a link to a landing page. The QR code, invented in 1994 has a similar application as the barcode. Smartphones today come with QR reading capabilities and more recently antenna to communicate with NFC tags.

A derivative of RFID technology that is gaining acceptance rapidly is the NFC tag. A strong proponent of NFC technology is coming from Grocery Manufacturers Association and the Food Marketing Institute-the SmartLabel™ group. They formed an alliance called Trade Partners Alliance to explore ways to be transparent with quick, reliable, actionable, in-depth product information for the consumer. One of their applications involves NFC tags which takes the consumer, via their smartphone, to a navigational landing page. All the consumer is required to do is tap their smartphone on the NFC tag on the product packaging.

Noted previously, most product packaging has limited space for details. The real estate available on a printed wine label may not be enough to provide a plethora of information options various consumers are interested in and/or need. Solution: why not make it possible for a consumer to tap their smartphone against a “tap tag” on a product and instantly be taken to a URL/website/landing page that allows the producer to communicate (in print, video or audio) with a potential customer concerning the product. An adage I hear a lot: You can do anything with enough time and money. Same adage applies to NFC technology. For our discussion I am taking the quickest and most creatively flexible approach to new label technologies; the NFC tag, while not totally forgetting QR codes.

This brings us to the “here and now” concerning new technologies that allow producers of wine, spirits and beer to communicate directly with their customer. I am talking about NFC (Near Field Communications), a technology application already being explored by Diageo, Coronado Brewing, and a winemaker in Spain (Barbadillo Wines). In December 2017 Astral Tequila will feature NFC technologies to promote in-store consumer interactions. It has been reported by one integrator/manufacturer of NFC applications, an alcohol product company realized a 30% increase in conversion rates when testing their foray into NFC label tags. Yes, NFC is part of many label options that can be very transparent to the consumer.

A NFC type smart label is actually a RFID tag that is about as thin as 3 sheets of printer paper or.0002 inches. When labels, with embedded NFC tags, are tapped by a NFC enabled smartphone, the phone receives pre-programmed information. For example, the user may be directed to a predetermined site. The website/landing page the consumer is directed to can be designed as a winery, brewer or distillery deems appropriate. The information in the NFC tag can be approximately 7K in size. Again, larger and more capable RFID tags can offer greater capabilities and much more capabilities, but at more expense and involved integration.

One manufacturer of this technology that demonstrated the NFC options for me was Metal Craft. “The options for NFC to communicate with customers in the beverage industry is mind boggling,” said Austin Elling, Marketing Manager-Metal Craft. “Here are some examples of what can be programmed into one of our NFC tags: vCard to import data into the address book, URL to open a given web address, plain text to display simple messages on a smartphone, telephone numbers to initiate a call, geo location to open a specific destination,” says Elling. “For alcoholic beverage business, my experience says that branding and creating direct communications with a customer is in the NFC sweet-spot. A winery may decide to use NFC capabilities for a loyalty program, announcements, promotional trials, initial trials, wine clubs, etc.”

Digressing for a moment. Recently, Anheuser-Busch launched a new Tequila flavored beer branded as Oculto Beer. The label on the beer was embedded with a tag and battery that lit up the eyes on the skull logo on the label. They positioned the switch where most people would gab the bottle. Obviously, it was creative and very expensive. Unfortunately, consumers bought the beer for the novelty of the label technology; consumers did not like the Tequila flavor and it failed.

Relatively inexpensive, NFC tags can only be read at extremely close range, which is why the label area containing the tag needs to be tapped with the enabled smartphone. Some more expensive and capable RFID tags can have a read/write range of approximately 200 feet. However, at approximately $0.10 each, NFC tags are affordable. The price however does not include set-up costs and integration with the back-end landing page. Nathan Chandler writing in “How Stuff Works” reports, “Memory capacity and speed dictate tag cost, which is a critical consideration for companies that want to spread information far and wide through smart posters or flyers… labels. Right now, tags cost around 30 cents apiece even in bulk, but the price should continue to drop until they’re only a few pennies each [source: NFC Rumors].”

Why would a winery, craft brewery or craft spirits company invest in a new label endeavor? Here are some immediate marketing applications that come to mind:

· Protect the integrity of their brands

· Build a comprehensive loyalty program and brand awareness

· Source for consumers to obtain product reviews

· Detailed product information-tasting notes, retail locations, AVA’s, information about winemaker, DtC (Direct to Consumer) pricing

· E-commerce centric efforts

· Customer surveys

· Encourage wine club and newsletter sign-ups

Coronado Brewing in Coronado, CA found consumers were intrigued with their use of NFC technology (tap tags) embedded in their coasters; “consumers were keeping the coasters to show friends,” reported Coronado Brewing’s Marketing Dept. press release. Coasters are a unique use of NFC tags, because the craft beer industry is all about building brand trials, positioning the beer as being handcrafted and artisanal, and explaining quality. The coaster application certainly achieved the greater objectives. Coronado Brewing know they must be real, accessible, authentic, and back it up by delivering the message with and experience of being new. Once a brand wins loyalty, the brand wins, states the company’s marketing material.

Coronado Brewing tested the NFC tag concept with ThinFilm of San Jose, CA and concluded: “A brand can do the following without the interference of search engines or social media platforms: Communicate directly with the consumer; provide a unique digital experience; and, surprise and delight customers on their terms,” commented Bill Cummings, Senior Vice President-ThinFilms Electronics ASA.

Barbadillo Wines, using ThinFilm NFC tags promoted a contest for consumers on their website form NFC generated visits, by using a series of uniquely generated entry numbers printed on each cork. Basically, they were promoting wine sales at the retail level and at home when the wine was opened. “With SpeedTap (ThinFilm brand name) tags applied, consumers are able to interact instantly with products and the brand by tapping the product tag with their smartphones (no app required). The tap launches the brand’s customized landing page video or other digital asset on the smartphone,” said Cummings. “The ThinFilm application was not on the label, although it could have been, but rather on a bottleneck collar.”

Immediate benefits of the ThinFilm effort was a 10-fold increase in traffic versus social media and a 2.8x increase in average time spent on the site. Further, Barbadillo sold significantly more wine.

In the alcohol related product business, the TTB dictates the requirement of wine labels and it is a rather complex approval process to get a label designed that meets TTB requirements. That fact notwithstanding, there is important information, to me, not currently on a wine label that I would appreciate, especially when I look for a new wine.

From a nice-to-know vantage point there are other bits of information I would find interesting that would probably push me to become a brand loyalist. Looking at a 3.5-inch diameter bottle, it simply doesn’t lend itself to a great deal of copy about the product; small print doesn’t work for me because I always forget to wear glasses. NFC could come to my rescue when looking for more information about a wine.

Here is a potential scenario to illustrate my point.

Assume you walk into your favorite wine store to look for a nice wine as a hostess gift and you are interested in getting more information about the wine than is on the label; such information as suggested food pairings, information about the winemaker, past wine awards, how big is the winery, comments about the wine from other consumers. This is important information you might like before you buy the wine. Maybe it isn’t information that is life-saving, but it certainly would be nice-to-know. Further, I would probably become a loyal customer and maybe join their wine club.

Today what are my options to get ancillary information? I have long learned that large discount retailers are not a reliable source of information. Maybe you come home and do some research on-line. But there is an easy way to get more information. The easiest, and most economical would be the NFC tag on the bottle; the label or a stick-on tag would allow the consumer to tap their smartphone on the bottle. Once the consumer taps the NFC tag their smartphone would pull up a website where all ancillary information about the wine would be available instantly. The information format can be anything.

Any winery or consumer can easily experiment with NFC tags. In fact, by going to Amazon you can find many manufacturers who will sell 6 NFC tags for $8.00. These are thin flexible tags about 1-inch square, although NFC tags can come in various sizes. Then go to YouTube and learn the easy task of writing (programming) to the tag. As a consumer you will start to wonder why the wine, beer and distillery industry isn’t running to this technology for their new labels.

Before rushing into this technology wineries need to understand that there are back-end costs associated with finding the best alternative to integrating the NFC technology into labels. Then there is the issue setting up the tag with the information desired to be on the tag. Then there is the issue of integrating the tag, customer and product interface.

Thus far we have explored NFC tags in general, highlighting myriad applications for the wine, spirits and beer industries and have mentioned QR codes. It is important to understand, there are similarities between NFC technologies and the ubiquitous QR code. Any smartphone with a camera and a QR reader app can retrieve information from this code. NFC is the newest label technology to retrieve information via programmed coding. Google and Apple use NFC technologies for their payment systems. Most smartphones currently produced are equipped with NFC tag readers.

To use a QR code, a business decides what they want the QR code to link to and uses a computer program to generate the image.

Anyone can generate a QR code for free. I have generated 2 QR symbols, one for my vCard and another was another that was a graphic image and text about Image of Wine, LLC. These were relatively simple to generate; just fill in an on-line form. After generating one QR code I needed to change an e-mail address and phone number. The problem was that I had already printed a new brochure and business cards with the now obsolete QR code. I had to re-order all the promotional material.

After experimenting with NXT’s NFC tag’s, I found I could re-program the tag with my smartphone; granted it was only one tag.

A static image of the code must be printed on advertising or product packaging. AS I found out, if anything changes about the product or information, a new QR code must be generated and printed on new material and old materials must be removed from the market. Further, QR codes are read by a smartphone camera and the success of reading a code can be contingent on ambient lighting, quality of image, colors used and the camera itself. One good thing about QR codes, they can be generated for free and NFC tags require creating a design and encode the tag. In the end NFC tags are more reliable and versatile than QR codes. For large volume information both options require a landing page.

QR codes can take a consumer to specific information on a website and provide static information; however, the security and convenience of a QR code is not equal to that of NFC tags. Further, information directly retrieved from the QR label really depends on the size of the QR image; the larger the image the more information. NFC tags do not need to be visible to work.

If customization is going to be an issue with bottles of wine, a QR code must be visible for scanning and the colors used must be dark enough for the smartphone camera to read. Further the consumer must open a QR code reader to scan the image. Conversely, NFC tags offer complete freedom of design options because the tag can be hidden and not compromise the integrity of the label image/branding.

In 2015 Mr. Tony Rosati of Trust Point Innovations wrote about QR code and NFC tags. He said, “NFC tags are more expensive (on the order of $0.10) than printed QR codes printed on a label. The verdict: QR codes could be replaced with the more convenient NFC tags; however, there is an additional cost. It is reasonable to assume that product manufacturers would want to take advantage of consumer convenience and security.” Further, “NFC tags are really easy to use – just tap the tag. No special application to open, it’s built into the smartphone, and NFC tags are much more secure than QR codes.”

The intent in this article is to explain a new technology the alcohol industry should be exploring as NFC technology is becoming mainstream; it is a relevant marketing tool embraced by today’s consumers.

Consumers seem to love technology when it really can work for them. That same thought is transferrable to the winery, distillery and brewer. With all the conversations surrounding labels in the wine business, consumers must wonder, why not NFC tags-convenient, quick, flexible, leading edge method to distribute information and build loyalty.